Creating a good marketing campaign for Valentine’s Day can greatly boost your sales. Don’t forget to consider the following ideas as you plan surprises to make your market feel the love this upcoming holiday.
Run a contest
This can get really fun! Ask customers to submit their best love story, most romantic date, a photo of the cutest couple, a pet decked out in Valentine’s Day attire—be as creative as you like and make sure to promote the contest heavily on your social media networks, such as Facebook and Twitter. The prize could be a $100 Visa gift card, a collection of romantic movies or books, or a date package that includes free dinner and movie tickets for two. Source: Groupon
Send a heartfelt email
Not every marketing idea has to center around selling. Send a nice email to your customer list telling them you appreciate them and why. As a small business owner, you may have a more intimate relationship with your customers than a large corporation would, so use that to your advantage to build and nurture the relationships.
Decorate with hearts
If you own a retail store, spread a little love throughout your store with paper hearts and cupids. Not only with this create an air of festivity, but it will also get shoppers in the mood to find something special for their Valentine’s Day. Source: TheWorkAtHomeWoman
Reward your loyal customers
Double loyalty points or rewards for all purchases, your most loyal customers, club members or double up rewards or points when customers purchase specific products or services in February. Extend a special offer such as a free or reduced-price add on, gift with purchase or another incentive to your best customers or loyalty reward members. Source: Business2Community
Are you having a hard time reaching your financial goals despite the surge of customers every holiday? We can help you figure things out. Call us!