The best way to gain the loyalty of your current market base is to take good care of them. Follow these tips to gain continuous support from your customers, which could help to ensure the success of your business.
Build your network
Your network includes business colleagues, professional acquaintances, prospective and existing customers, partners, suppliers, contractors and association members, as well as family, friends and people you meet at school, church and in your community.
Contacts are potential customers waiting for you to connect with their needs. How do you turn networks of contacts into customers? Not by hoping they’ll remember meeting you six months ago at that networking event. Networking is a long-term investment. Do it right by adding value to the relationship, and that contact you just made can really pay off. Communicate like your business’s life depends on it. Source: Entrepreneur
Show a face to your customers
If you’re running your business from an unknown (or internet-only) location, it makes you more anonymous. This is common nowadays, but adding a “face” or an address to your business could help assure customers that you won’t disappear overnight. You don’t have to rent office space if you don’t really need it; just be upfront about where you operate from and consider ways of contacting customers aside from email. A little personal information can go a long way, and could minimize concerns of accessibility, trust, or safety. Source: Forbes
Reward loyal customers
You can offer select customers special rewards like discounts or early shopping privileges. Picking out loyal customers lets them know you pay attention and appreciate their repeat business. Make your customer rewards efforts public so others know they can benefit from becoming a loyal customer. Source: SmallBusiness.Chron
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